Vice President, Marketing & Business Development

Kim Lorenzini is Vice President, Marketing & Business Development.

Kim joined Farmers in August of 2014 as the Vice President of Marketing and Business Development. She has acquired an extensive background in property and casualty marketing and underwriting, beginning her career in marketing in 1989 and then moving specifically into insurance with Highlands Insurance Group in 1994 as a Commercial Lines Field Underwriter. In 1998, Kim joined Clarendon Insurance Group as a Senior Marketing Representative. Following the company’s acquisition, in 2001 she moved to Advantage Comp as Underwriting/Marketing Manager where she successfully integrated Sales, Underwriting, Claims and Risk Services into a diverse field operating model. In 2003, Kim took the Sales Management role with Safeco where she exceeded growth objectives for three years in a row. An opportunity to be Sales Director for Northeast Region led her to Fireman’s Fund in 2008 and in 2010 she moved to her most recent position as Vice President of Marketing for American European Insurance Group. Kim is responsible for identifying and executing marketing strategies that align with the company’s goals and objectives and is instrumental in improving agency acquisition and on-boarding, enhancing customer experience, supporting the full customer journey, driving profitable growth and retention.

Kim earned her Bachelor’s Degree in Business Administration with a Marketing concentration from Monmouth University. She is a member of IIABA, PIA, PIAW and the National Association of Insurance Women.